FMCG
From canned soups to tobacco products to cosmetics: the variety of products in the FMCG industry is huge, the channels diverse, and the customers increasingly critical. These are the decisive levers for success at the POS:
From canned soups to tobacco products to cosmetics: the variety of products in the FMCG industry is huge, the channels diverse, and the customers increasingly critical. These are the decisive levers for success at the POS:
Increasing competition online and offline, changing customer expectations and much more: the consumer electronics industry has been undergoing immense change for years. Which solutions can be effective here:
Fast fashion, the necessary close integration of online and offline, and increasingly critical consumers who are looking for the best price at the same time: The challenges in the fashion industry are manifold.
The DIY industry is a market beyond everyday needs that is experiencing enormous transformation pressure, especially due to online retailing. What measures make sense here:
High customer expectations, an offering that often overwhelms the shopper, and extensive regulatory frameworks: The telecommunications industry is challenging, the POS highly competitive.
Increasingly more direct and indirect competitors, products in need of explanation and extensive regulatory requirements: The health product industry is constantly becoming more demanding. Here's how to stay successful across sales channels:
Whether offline, online or both: competition in the home & personal care industry is becoming increasingly fierce. This makes it all the more important for brands to pursue a sustainable sales strategy at the POS.