Consumer
Challenges
Competition
The consumer electronics market is extremely competitive, with many brands offering shoppers nearly identical products, which in turn makes it difficult for brands to differentiate themselves.
Life
cycle
Short product lifecycle
Consumer electronics tend to have a short product lifecycle. New products constantly appearing on the market pose challenges for brands to maintain profitability and market share.
Price
competition
Changing Consumer Preferences
Consumer preferences are changing rapidly - brands are forced to keep up with and respond to the latest trends and demands.
Everything
new
Obsolete technology
Consumer electronics are quickly becoming obsolete, and consumers are demanding the latest and greatest products, which can impact sales and profitability.
Online &
Offline
Online Competition
E-commerce makes it easier for consumers to compare products and prices and buy products from a variety of retailers, both in stores and online.
We are committed to success.
And we can only do it together.
Fully integrated
services
POS Consulting
- Optimization of individual sales strategies by POS experts with cross-distribution experience
- Development of the optimal blueprint for sales including a suitable personnel concept
- Prioritization and scoring of relevant sales channels and stores
- Development of a sustainable (POS) data strategy
Brand Activation
- Increase sales in retail
- Experience shopping: creating brand experiences for shoppers that stay in their minds
- Intercept staffing bottlenecks and guarantee brand presence
- Experienced teams to implement large promotions for sell-out push
- Fully integrates with training, sales force and POS merchandising activities
POS Management
- Increase sales by creating additional touchpoints through deco services
- Consistent control and implementation of placements and planograms
- Fully integratable with sales force activities, rollouts and product launches
- Short reaction times to guarantee consistent implementation
- Live tracking through standardized dashboards with direct access
- Seamless reporting during and after implementation
- On-schedule and on-time implementation through one-stop management of personnel and logistics
Sales Force
- Market presence through sales team: direct influence on store level - strong relationships for more sell-in opportunities
- Increasing merchandise rotation and improving in-store positioning through active sell-in
- Training and activation of store associates
- Acting as an extended arm of the key account
- Individual sales structures to suit your needs - from Dedicated Sales Forces to Tactical Sales Forces to the combined use of both teams
- Use of professional sales know-how
- Establishing and securing distribution through promotional business
- Targeted processing of different channels with a suitable sales concept
Merchandising
- Ensuring consistent placement implementations
- Avoidance of out-of-stock situations
- Fully integratable with brand activation and sales force activities
- Scalable: from very small to large-scale, nationwide structures
- Clear processes to realize on-time and professional POS support - hand in hand with field service structures
- Flexibility through effort-oriented deployment and hourly planning
E-Commerce Management
- Sales increase through consistent brand presentation across all platforms
- Data-based optimization of content strategy on all platforms
- Presentation of consultancy-intensive products in a shopper-friendly manner in e-commerce as well
- Cooperation with marketplaces
- Expansion of the Sales Force customer support also online: Support for sales-promoting social media activities
- Can be fully integrated with sales force and brand activation activities as well as retail services
Business Intelligence
- Development of individual POS data strategy - in line with the overall sales strategy
- From Big Data to Smart Data: Insight generation through processing of own and external raw data
- Identify historical trends, valuable KPIs and insights in real time
- Can be fully integrated with all POS services to put existing concepts through their paces - or to develop new ones
Retail Services
- Relieve and focus your own staff on sales activities
- Precise implementation of in-store logistics services such as shelf service and remodeling measures
- Increased product availability on the shelves
- Fully integratable with brand activation, sales force or e-commerce services
