Competition
With numerous hardware and DIY brands in DIY markets, as well as between retailers themselves, it is difficult to differentiate and stand out from the competition.
Do it
yourself
Challenges
Preferences
Consumers have high expectations for product quality and availability, but also for in-store customer service. Brands must strive to meet or exceed these expectations to remain competitive.
Online &
Offline
E-commerce is increasingly intensifying the competitive situation: whereas previously DIY brands and retailers were in direct competition with each other, indirect competition from providers such as Amazon Basics and Co. has now been added.
Pricing policy
& marketing
DIY products are purchased at less regular intervals, especially since they are often higher-priced products. In this case, it is all the more important to clearly differentiate the products from the competition and present them and their USPs. DIY brands need to find ways to effectively market their products and reach their target customers - consistently across all distribution channels.
We are committed to success.
And we can only do it together.
Fully integrated
services
POS Consulting
- Optimization of individual sales strategies by POS experts with experience across sales channels
- Development of the optimal blueprint for sales including a suitable personnel concept
- Prioritization and scoring of relevant sales channels and stores
- Development of a sustainable (POS-)data strategy
Brand Activation
- Increase sales in retail
- Experience shopping: creating brand experiences for shoppers that stay in their minds
- Intercept staffing bottlenecks and guarantee brand presence
- Experienced teams to implement large promotions for sell-out push
- Fully integrates with training, sales force and POS merchandising activities
POS Management
- Increase sales by creating additional touchpoints through deco services
- Consistent control and implementation of placements and planograms
- Fully integratable with sales force activities, rollouts and product launches
- Conversion of promotion areas and bunks
- Short reaction times to guarantee consistent implementation
- Live tracking through standardized dashboards with direct access
- Seamless reporting during and after implementation
- On-time and on-point implementation through one-stop control of personnel and logistics
Sales Force
- Market presence through sales team: direct influence on store level - strong relationships for more sell-in opportunities
- Increasing merchandise rotation and improving in-store positioning through active sell-in
- Training and activation of store associates
- Acting as an extended arm of the key account
- Individual sales structures to suit your needs - from the
- Dedicated Sales Force, Tactical Sales Forces or the combined use of both teams
- Establishing and securing distribution through promotional business
Merchandising
- Ensuring consistent placement conversions
- Ensuring merchandise availability at all defined touchpoints
- Fully integratable with brand activation and sales force activities
- Scalable: from the smallest to large-scale, nationwide structures
- Clear processes to realize on-time and professional POS support - hand in hand with field service structures
- Flexibility through effort-oriented deployment and hourly planning
E-commerce management
- Sales increase through consistent brand presentation across all platforms
- Data-based optimization of content strategy on all platforms
- Presentation of consultancy-intensive products in a shopper-friendly manner, even in e-commerce
- Cooperations with marketplaces, especially the channel already serviced stationary
- Expansion of sales force customer support also online: Support for sales-promoting social media activities
- Can be fully integrated with sales force and brand activation activities as well as retail services
Business Intelligence
- Development of individual POS data strategy - in line with the overall sales strategy
- From Big Data to Smart Data: Insight generation through processing of own and external raw data
- Identify historical trends, valuable KPIs and insights in real time
- Can be fully integrated with all POS services to put existing concepts through their paces - or to develop new ones
Retail Services
- Relieve and focus your own staff on sales activities
- Precise implementation of in-store logistics services such as shelf service and remodeling measures
- Increased product availability on the shelves
- Can be fully integrated with brand activation, sales force or e-commerce services
