Competition
The Home and Personal Care industry is intensely competitive, with many brands, especially established ones, and new entrants offering comparable products to consumers.
Home &
Personal Care
Challenges
Preferences
Consumer preferences are changing rapidly, which means that brands must constantly adapt to new trends and innovations. Consumers expect a high level of innovation. Those who react too slowly become replaceable to shoppers and consumers.
Online &
Offline
E-commerce and social media have broken up traditional distribution channels and changed the way brands reach and interact with consumers. A strong online presence is more important than ever.
Environment &
Regulations
Home and Personal Care products are highly regulated, and brands must comply with a range of regulations related to product safety, labeling and marketing. Add to this the growing sustainability and environmental concerns of consumers, and it's important to respond.
Image
Management
Brands need to protect and enhance their reputations, especially in the age of social media where negative reviews and criticism can spread quickly.
We commit to success.
And we can only do it together.
Fully integrated
services
POS Consulting
- Optimization or development of individual sales strategy by POS experts with experience across sales channels
- Development of a customized market entry strategy including a suitable personnel concept
- POS outlet data strategy for prioritizing and scoring relevant sales channels and stores
- Development of a sustainable (POS) data strategy incl. KPI consulting
- Holistic view of sell-in, POS management and sell-out linkage with existing sales structure
- Consulting for POS appearance
- Touchpoint optimization
Brand Activation
- Increase sales in retail
- Experience shopping: creating brand experiences for shoppers that stay in their minds
- Intercept staffing bottlenecks and guarantee brand presence
- Experienced teams to implement large promotions for sell-out push
- Staffing and management of single or multiple stores incl. checkout responsibility by external service provider
- Outsourcing of the entire store management incl. PEP and cash desk
- Fully integratable with training, sales force and POS merchandising activities
POS Management
- Increased sales through eye-catching placements that motivate customers to buy as well as additional touchpoints through deco services
- Consistent control and implementation of placements and planograms (compliance)
- Fast, clean and Germany-wide deco placement incl. control, logistics and reporting
- POS logistics + set-up = everything from a single source
- Fully integratable with sales force activities, rollouts and product launches
- Monitoring of the entire category incl. competitive intelligence
- Short reaction times to guarantee consistent implementation
- Live tracking through standardized dashboards with direct access
- On-time and on-point implementation through single-source management of personnel and logistics
Sales Force
- Market presence through sales team: direct influence on store level - strong relationships for more sell-in opportunities
- Increase in merchandise rotation and improvement of in-store positioning through active sell-in
- Agreeing on in-store placements and touchpoints
- Training and activation of store staff
- Acting as an extended arm of the key account
- Individual sales structures to suit your needs - from Dedicated Sales Forces and Tactical Sales Forces to the combined deployment of both teams
- Utilization of professional sales know-howDistribution build-up and safeguarding through action business
- Professional, smooth processing with the highest possible conversion rate
- Targeted processing of different channels with a suitable sales concept
Merchandising
- Optimizing POS presence and product availability (avoiding out-of-stock) in-store
- Ensuring consistent placement implementations and long-term maintenance of the respective POS
- Increase of sales figures
- Optimization of logistics processes (how long do products remain in the warehouse until they are moved)
- Relief of own field force or retail partners for optimal placement
- Can be fully integrated with brand activation and sales force activities
- Scalable: from the smallest to large-scale, Germany-wide structures
- Clear processes to realize on-time and professional POS support - hand in hand with field force structures
- Flexibility through effort-oriented deployment and hourly planning
- A strong partner who implements POS service in a high-performance, reliable and complete manner
E-Commerce Management
- Increased sales through consistent brand presentation across all platforms
- Data-based optimization of content strategy on all platforms
- Presentation of products requiring intensive consulting in a shopper-friendly manner in e-commerce as well
- Cooperation with marketplaces
- Expansion of the Sales Force customer support also online: Support for sales-promoting social media activities
- Can be fully integrated with sales force and brand activation activities as well as retail services
Business Intelligence
- Development of individual POS data strategy - in line with the overall sales strategy
- From Big Data to Smart Data: Insight generation through processing of own and external raw data
- Identify historical trends, valuable KPIs and insights in real time
- Can be fully integrated with all POS services to put existing concepts through their paces - or to develop new ones
Retail Services
- Reliable, precise implementation of the shelf service
- Consulting with the help of REFA studies at the POS
- Shelf system optimization and support
- Conversion, refitting and new opening services
- Relief and focus of own personnel on sales activities
- Increased product availability on the shelves
- Fully integratable with brand activation, sales force or e-commerce services
