Competition
With the emergence of fast fashion and the entry of more and more local as well as international fashion brands into the market, competition is becoming increasingly fierce.
Fashion
Challenges
Preferences
Consumer preferences are changing rapidly, driven by fast fashion and social media. Fashion brands are thus forced to constantly adapt to new trends and styles.
Online &
Offline
With the growth of e-commerce, fashion brands need to find the right balance between online and offline presence to reach consumers where they shop. And that has massive implications for their business models and supply chains.
Supply Chain
Most fashion brands rely on complex and global supply chains that can lead to issues such as long lead times, production delays, and ethical concerns. Concerns that have also resonated with consumers.
Sustainability
More than a generational thing, consumers are becoming more environmentally and socially conscious. Pressure is being put on fashion brands by consumers and policymakers to adopt sustainable practices.
Innovation
Fashion brands need to keep up with digital technologies and digital innovations, such as AI and VR, to improve their customer experience and remain competitive.
We are committed to success.
And we can only do it together.
Fully integrable
services
POS Consulting
- Tailor-made sales concepts and consulting for POS presence
- Support in setting up your own sales structure
- Development of the optimal blueprint for sales including a suitable personnel concept
- Support in tapping previously unused potentials
- Development of a sustainable (POS) data strategy
Brand Activation
- Increase sales in retail
- Experience shopping: creating brand experiences for shoppers that stay in their minds
- Intercept staff bottlenecks and guarantee unique customer experiences
- Fully integratable with training, sales force and POS merchandising activities
POS Management
- Increase sales by creating additional touchpoints through deco services
- Consistent control and implementation of placements and planograms
- Sales promotion through consistently implemented visual merchandising
- Fully integratable with sales force activities, rollouts and product launches
- Short reaction times to guarantee consistent implementation
- Live tracking through standardized dashboards with direct access
- Seamless reporting during and after implementation
- On-schedule and on-time implementation through one-stop management of personnel and logistics
Sales Force
- Increase in merchandise rotation and improvement of in-store
- positioning through active sell-in
- Training and activation of store staff
- Acting as an extended arm of the key account
- Use of professional sales know-how
- Targeted processing of different channels with a suitable sales concept
Merchandising
- Ensuring consistent placement implementation
- Guarantee of merchandise availability
- Fully integratable with brand activation and sales force activities
- Scalable: from the smallest to large-scale, nationwide structures
- Clear processes to realize on-time and professional POS support
- Flexibility through effort-oriented assignment and hourly planning
E-Commerce management
- Increased sales through consistent brand presentation across all platforms
- Data-based optimization of content strategy on all platforms
- Presentation of consultancy-intensive products in a shopper-friendly manner, even in e-commerce
- Consistent implementation of the platform strategy
- Can be fully integrated with sales force and brand activation activities as well as retail services
Business Intelligence
- Development of individual POS data strategy - in line with the overall sales strategy
- From Big Data to Smart Data: Insight generation through processing of own and external raw data
- Identify historical trends, valuable KPIs and insights in real time
- Can be fully integrated with all POS services to put existing concepts through their paces - or to develop new ones
Retail Services
- Picking and packing of orders for B2C customers or the transport company
- Handover of orders to the B2C customer
- On-time goods handling for an optimal shopper experience
- Returns management incl. returns acceptance, evaluation and posting back to the merchandise management system
- Full service for your delivery warehouse of online orders
- Relieves retailers in management and controlReduces costs and inventory levels
- Visualization of process flows with evaluation of KPIs
- Analysis of process flows with subsequent optimization to TARGET
- Can be combined with our e-commerce management services such as Digital Shelf Analytics and Liveshopping
